Case Study: Tamba Wine

The Challenge

Tamba positions itself as more than a drink; it's a companion. The tagline “& Tamba” anchors the brand's philosophy: wherever life takes you, the wine follows. Our task was to translate that sentiment into a set of campaign-ready visuals that didn't just show the product, but embedded it into the story of the consumer's lifestyle.

The Narrative

1. We approached the project by centering the wine in two distinct worlds; exploration and intimacy, each reflecting a core pillar of the brand's identity.
2. For exploration, we staged a series of travel-based compositions: a red & black suitcase, minimal black props and subtle cues of movement. The wine isn't posed; it's present; a companion woven naturally into the journey.
3. For intimacy, we shifted scenes to a quieter space: a nightstand, soft candlelight and understated luxury. Here, the tagline “Made for men. Loved by women.” found its visual language; not through cliché, but through mood, tone and suggestion.

The Experience

By embedding the product into everyday scenarios, VIM created a story where Tamba isn't the destination; it's part of the journey. The wine becomes not just a choice, but a constant.

Deliverables

1. Campaign photography for lifestyle and product marketing.
2. Visual assets for social media and digital campaigns.
3. Story-driven creative direction aligned with core brand messaging.